CEO-Lead-ux-ui-product-designer-Businessperson-CEO-Lead-ux-ui-product-designer-entrepreneurCEO-Lead-ux-ui-product-designer-Businessperson-CEO-Lead-ux-ui-product-designer-entrepreneur
CEO-Lead-ux-ui-product-designer-Businessperson-CEO-Lead-ux-ui-product-designer-entrepreneurCEO-Lead-ux-ui-product-designer-Businessperson-CEO-Lead-ux-ui-product-designer-entrepreneur
SPEEDWAY
The design that accelerates the conversion
UX DESIGN
Speedway, physical stores and e-commerce, wanted to improve its conversion by offering a more modern and professional user experience.
+25%
add to cart for products.
+14%
conversion on the payment page.
The problems
Not enough add to cart
Too many dropouts on the purchase funnel
The solutions
Increase the clarity of the price & display of reviews
Improve UX / UI of lists & product sheets
Make digital more human
Situation
After UX analysis, major problems were detected, including a disturbing diversity of prices and features not adapted to mobile devices. In addition, we noticed specific difficulties in the purchase funnel, resulting in a loss of prospects at certain crucial stages.
Solution
In close collaboration with Speedway, we developed a new version of the site in line with their existing visual identity. Our main goal was to optimize the conversion rate by offering a smooth and intuitive user experience.
To do this, we solved the identified problems concerning product lists and product sheets by improving the consistency of displayed prices and optimizing features for mobile devices. In addition, we carried out a complete overhaul of the purchase funnel, which significantly improved its conversion rate
Jérémie demonstrated a deep understanding of the needs and vision of our online business by offering effective and direct solutions.
